Marketing Plan

Marketing plan-

The aspect of my opening that is engaging to the audience besides the obvious gore and violence would have to be the main antagonist, Scout. This is because he is sort of portrayed a a slasher icon and if this capitalized on it can bring audience in wanting to learn more about him. This would playing with Pathos of the audiences specifically utilizing the persuasive technique of emotion with curiosity as the film doesn't reveal much too quick so it keep audience intrigues to continue watching the film to want to find out he truth behind everything. The marketing for my film would consist of 3 forms that would catch the attention of people between the age of 17-40. These forms would consist of a social media marketing campaign, TV Commercials highlight the main drawling point of the film (the cannibalistic/gore part of the film), finally a poster that tease the main antagonist of the film, Scout. 

Social media Campaign-

The reasoning for emphasizing on a social media as a selling point of the film is due to the fact that everybody is on their phones and or online in some form. Nowadays the best way that people are informed on issues are through their exposure on the intern and their beloved celebrities. For my film,  I would create a social media account for the film from the perspective of the antagonist, Scout. By doing this i could not only release trailers and media directly about the film but also have a lore behind the film with scout making periodical post reveling his thoughts giving a background to the film before it comes out building a fan base further immersing the community into the film. Thi would be capitalizing on the missed opportunity of "the hills have eyes" marketing capigin in regards to their lack luster website and social media presence. Also, col labs could be made with bigger a celebrities to make it seem like they are apart of the universe and therefore they  can bring their fans base to the hype of the film. an example a page would be meme accounts that revive millions of views on their post as they already offer page promotions for low prices.

TV Commercial-

TV commercials are pivotal point of marketing a film to the audience. This is because it give the people a taste of the final product. This is important because if you can maintain an audience hooked for 30 seconds to them they will think that it will be the same fro the rest of the film. For the Tv commercial in my film i would buy the right to use some popular rap song in the commercial. The trailer would a be very edited down version of the open trailer with quicker cuts and make the cuts occur at certain parts of the song to make it flow along better. The multiple trailers will be made as the the released date nears new ones will air. But no twist/surprises will be revealed until the film is put out because this reduce the excitement of the film. One thing that will similar in all the TV commercials I researched  is that it will edited very fast pace to keep the view intrigues as slow place will not catch the audiences attention due to people's short attentions spans.

Poster-

The poster for my film will be modeled off the poster for the Silence of the lamb. A very simple a darkly lit image of my antagonist as I want to make him a very scary figure that will help the horror effect of the film, and  sort of portrayed a a slasher icon and if by capitalized keep the audience predicting what he looks like and what dose. It will have grainy and rough texture overlay the image to give the grimy look that film mood set. Also the grain gives it the illusion that was taken on actual film resembling the older horror films from the 80's. The poster will also empathize the title of "Fresh Meat" and the a few names form the actors directors along the top. It will have the same font as the one used in the film but in a yellow-ish color to emphasize it. Having scout be the main focus and their be a dark "abyss" background helps to reinforce the idea of not fully knowing what is happening a constant theme that the film utilizes.




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